lures is a form of:

Lure



noun
1.
(something that attracts or entices or allures, its power of attracting, a decoy used by the falconer to recall the hawk, an artificial bait) lure of adventure ការទាញ ការទាញទឹកចិត្ដ, fish lure នុយ
2.
(បច្ចេកទេស) គ្រឿងទាក់ទាញចិត្ត, ការទាក់ទាញ, នុយ អន្ទាក់
verbpast tense: lured ; past participle: lured ; present participle: luring ;
1.
ទាក់ទាញចិត្ត
2.
(TRANSITIVE) (To attract or draw, by promising profit or pleasure, to tempt with promises, to entice) ទាក់, បង្ហាញនុយ (ភ្ញៀវ ។ល។)
Example: The boys lured the rabbit into the barn by holing out a carrot, The lure of the cinema drew Surin to town, father has many bright colored lures in his fishing kit, Gold was the lure that started a rush to The northern village.
ENGLISH MEANING
noun
1.
A velvet smoothing brush.
2.
A contrivance somewhat resembling a bird, and often baited with raw meat; -- used by falconers in recalling hawks.
3.
Any enticement; that which invites by the prospect of advantage or pleasure; a decoy.
verbpast tense: lured ; past participle: lured ; present participle: luring ;
1.
To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract.
2.
(INTRANSITIVE) To recall a hawk or other animal.
1.
allure, attract, charm, draw, enchant, entrap, entice, fascinate, induce, lure, persuade, seduce, tempt
1.
alienate, contract, drive, propel